The word “pitch” used to be viewed negatively, provoking images of an overly-aggressive salesman backing you into a corner and hammering you with his spiel until you either bought his product or curled up on the floor in a pool…
What’s Your One-Sentence Product Hook?
- By Siôn Owen
Something that’s often missing in sales and marketing is “the hook.” People launch into their spiel about all the great things their company offers, but they forget to warm up the audience first. Think of a good movie you saw…
How Product Marketing is Like a Road Trip
- By Siôn Owen
After college my best friend and I drove across the country to live in San Diego, California. It was quite a road trip. A 3-day road trip, in fact. We battled a horrendous ice storm in Amarillo, Texas that nearly…
The Magic of Surprise
- By Siôn Owen
As I lay there nestled in my bed, visions of sugar plums most certainly weren’t dancing in my head. In fact, I barely slept a wink. I tossed and turned, wondering what treats might be left for me under the…