Something that’s often missing in sales and marketing is “the hook.” People launch into their spiel about all the great things their company offers, but they forget to warm up the audience first. Think of a good movie you saw…
How Product Marketing is Like a Road Trip
- By Siôn Owen
After college my best friend and I drove across the country to live in San Diego, California. It was quite a road trip. A 3-day road trip, in fact. We battled a horrendous ice storm in Amarillo, Texas that nearly…