After college my best friend and I drove across the country to live in San Diego, California. It was quite a road trip. A 3-day road trip, in fact. We battled a horrendous ice storm in Amarillo, Texas that nearly…
Is Over-Branding Killing Your Authenticity?
There I stood at the check-out counter, waiting patiently as the cashier scanned my items. After the initial inquiry about my status as a Walgreens card holder, all conversation came to a screeching halt. I glanced lustfully at the bottle…